For over 40 years, the Loeries – a not for profit association – has been pushing, championing and sharing creativity and innovation.

It’s not just an award. It’s about recognising creative brilliance. Making you and me feel something, question and rethink our ways of doing. It’s about telling better stories. Stories that provoke conversation. Challenge traditions. End stereotypes. Celebrate humanity. Tear racial divides. Embrace culture. And change the world.

We’ve been rewarding better stories for over 40 years, across Africa and the Middle East.